Branding Advice for New Musicians from a Former Marketing Professional:
Dive into the world of music branding with Branding Beats, the ultimate podcast for emerging musicians looking to amplify their careers. Hosted by Alexander Paul Burton, a seasoned musician and former marketing professional with 12+ years of experience working for prestigious organizations like St. Mark’s Hospital Foundation and Afghanaid, this podcast merges the art of music with the science of branding. Alexander brings his expertise in fundraising marketing, graphic design, press outreach, and event management to offer actionable tips and strategies for musicians to build their unique identity, grow their audience, and thrive in the competitive music industry. Whether you’re navigating social media, designing your first album cover, or curating your Spotify playlists, Branding Beats provides the tools you need to stand out. Tune in for insider advice, inspiring interviews, and creative branding hacks that will help take your music career to the next level.
Episodes

Thursday Feb 06, 2025
Thursday Feb 06, 2025
💰 Paid playlists? Waste of money.🚫 Free playlists? Ruined by fake streams.🛑 Playlist services? Half of them are scams.🙄 Curators? Some act like they’re Simon Cowell, rejecting you with “not quite the vibe” while their playlist has 3 followers—2 of whom are their mom and their cat.

Wednesday Feb 05, 2025
Wednesday Feb 05, 2025
As a new musician, the allure of quickly boosting your streams and visibility on platforms like Spotify is tempting. With the rise of playlisting and music promotion services, it’s easy to see why many new artists opt for shortcuts.