Branding Advice for New Musicians from a Former Marketing Professional:
Dive into the world of music branding with Branding Beats, the ultimate podcast for emerging musicians looking to amplify their careers. Hosted by Alexander Paul Burton, a seasoned musician and former marketing professional with 12+ years of experience working for prestigious organizations like St. Mark’s Hospital Foundation and Afghanaid, this podcast merges the art of music with the science of branding.
Alexander brings his expertise in fundraising marketing, graphic design, press outreach, and event management to offer actionable tips and strategies for musicians to build their unique identity, grow their audience, and thrive in the competitive music industry. Whether you’re navigating social media, designing your first album cover, or curating your Spotify playlists, Branding Beats provides the tools you need to stand out.
Tune in for insider advice, inspiring interviews, and creative branding hacks that will help take your music career to the next level.
Listen on:
Episodes
Friday Mar 07, 2025
Friday Mar 07, 2025
It’s the end of the week, and whether you’ve been a creative powerhouse or stuck in a doom-scrolling spiral, today is about one thing: pushing further. This isn’t just about music, art, or career—it’s about the fire inside you that refuses to be quiet.
Tuesday Mar 04, 2025
Tuesday Mar 04, 2025
Hey everyone! In today’s update, I’m covering a lot—the OUTLINE LGBT Awards, my upcoming CBC French-language radio interview in Sudbury,
Tuesday Mar 04, 2025
Tuesday Mar 04, 2025
Musicians, wake up! You’ve been lied to. The algorithm isn’t your fan, and it definitely doesn’t care about “good” or “bad” music. What it does care about? Efficiency. Money. Data.
Sunday Mar 02, 2025
Sunday Mar 02, 2025
In the competitive world of music streaming, getting noticed can be a challenge, especially for new musicians. One way to stand out and gain traction on platforms like Spotify, Apple Music, and Boomplay is by leveraging backlinks and referral sources. These tools can significantly impact how the algorithms of streaming platforms perceive your music, which ultimately affects your visibility and stream counts.
Saturday Mar 01, 2025
Saturday Mar 01, 2025
In this episode, we delve into the significance of a professional online presence for musicians and how it serves as the foundation of a compelling music brand. We explore how platforms like Bandzoogle empower artists to create customized, mobile-responsive websites equipped with features such as direct music sales etc
Saturday Feb 22, 2025
Saturday Feb 22, 2025
💡 In this episode: We are told to push, to strive, to keep moving forward—no matter the cost. But what if real growth comes not from constant motion, but from stepping away? What if true strength lies in knowing when to let go, when to pause, when to embrace the silence?
Thursday Feb 20, 2025
Thursday Feb 20, 2025
We are told to push, to strive, to keep moving forward—no matter the cost. But what if real growth comes not from constant motion, but from stepping away? What if true strength lies in knowing when to let go, when to pause, when to embrace the silence?