Branding Advice for New Musicians from a Former Marketing Professional:
Dive into the world of music branding with Branding Beats, the ultimate podcast for emerging musicians looking to amplify their careers. Hosted by Alexander Paul Burton, a seasoned musician and former marketing professional with 12+ years of experience working for prestigious organizations like St. Mark’s Hospital Foundation and Afghanaid, this podcast merges the art of music with the science of branding. Alexander brings his expertise in fundraising marketing, graphic design, press outreach, and event management to offer actionable tips and strategies for musicians to build their unique identity, grow their audience, and thrive in the competitive music industry. Whether you’re navigating social media, designing your first album cover, or curating your Spotify playlists, Branding Beats provides the tools you need to stand out. Tune in for insider advice, inspiring interviews, and creative branding hacks that will help take your music career to the next level.
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Episodes
Saturday Feb 22, 2025
Saturday Feb 22, 2025
💡 In this episode: We are told to push, to strive, to keep moving forward—no matter the cost. But what if real growth comes not from constant motion, but from stepping away? What if true strength lies in knowing when to let go, when to pause, when to embrace the silence?
Thursday Feb 20, 2025
Thursday Feb 20, 2025
We are told to push, to strive, to keep moving forward—no matter the cost. But what if real growth comes not from constant motion, but from stepping away? What if true strength lies in knowing when to let go, when to pause, when to embrace the silence?
Thursday Feb 20, 2025
Thursday Feb 20, 2025
If you’re an independent musician looking to get press coverage, you might think you need to pay for PR services to get noticed. But the truth is, with the right approach, you can do it yourself—and often get better results! In this guide, I’ll break down the steps you need to take to reach out to press and PR effectively and authentically.
Tuesday Feb 18, 2025
Tuesday Feb 18, 2025
We often think strength is about pushing forward, no matter the cost. We hide our pain behind masks of success, using distractions to escape the things that hurt. But true strength? It’s in the moments when we stop running and face our hardest truths.
Tuesday Feb 18, 2025
Tuesday Feb 18, 2025
Alright, let’s talk about success—what it means for a musician. Now, I know what you’re thinking: "Success is when I drop a track and get 10 million streams overnight." Sure, that’s great, but success isn’t just a number on a screen. It’s deeper than that.
Friday Feb 14, 2025
Friday Feb 14, 2025
💡 In this episode: Doubt is a thief. It steals our dreams before we even have the chance to chase them. It convinces us that we’re not good enough, not talented enough, not worthy. And for years—I believed it.
I walked away from music, from the thing that had shaped my childhood, my identity, my soul.
Friday Feb 14, 2025
Friday Feb 14, 2025
In today's digital age, every musician needs a strong online presence. Whether you're just starting out or looking to expand your reach, your website plays a crucial role in attracting fans, promoting your music, and gaining recognition. But simply having a website isn’t enough—you need to make sure it gets seen by as many people as possible. That's where SEO (Search Engine Optimization) comes into play.
Thursday Feb 13, 2025
Thursday Feb 13, 2025
At its core, audio effects are tools that manipulate sound. Reverb, delay, EQ, compression, modulation, and more—each effect can serve a different purpose, but the magic happens when you creatively combine them. In genres like soul piano or neoclassical music, the richness of the sound is critical. By applying the right audio effects, you can accentuate the natural resonance of the piano, add depth to vocals, or even create a unique atmosphere that enhances your song's narrative.
Sunday Feb 09, 2025
Sunday Feb 09, 2025
In this episode, I’ll dive into why new musicians need to track their numbers—not to chase vanity stats, but to make better marketing decisions. Your audience, your traction, your impact—you make this journey possible. So, this one’s dedicated to you. Every play, every fan interaction, every playlist addition—it all comes from understanding what moves the needle.
Saturday Feb 08, 2025
Saturday Feb 08, 2025
🚴♂️ In this episode: Progress is more than just about personal achievement. It’s about the journey, the struggles, and—most importantly—the people who help lift you up when you need it the most. Join me as I reflect on the power of community, perseverance, and unity, and how every step forward is not just your own, but a shared victory with the ones who believe in you. 🛶💪