Branding Advice for New Musicians from a Former Marketing Professional:
Dive into the world of music branding with Branding Beats, the ultimate podcast for emerging musicians looking to amplify their careers. Hosted by Alexander Paul Burton, a seasoned musician and former marketing professional with 12+ years of experience working for prestigious organizations like St. Mark’s Hospital Foundation and Afghanaid, this podcast merges the art of music with the science of branding. Alexander brings his expertise in fundraising marketing, graphic design, press outreach, and event management to offer actionable tips and strategies for musicians to build their unique identity, grow their audience, and thrive in the competitive music industry. Whether you’re navigating social media, designing your first album cover, or curating your Spotify playlists, Branding Beats provides the tools you need to stand out. Tune in for insider advice, inspiring interviews, and creative branding hacks that will help take your music career to the next level.
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Episodes
Sunday Mar 16, 2025
Sunday Mar 16, 2025
If you’re a new musician struggling to get your music heard, you’ve probably come across countless music promotion platforms—many of which are scams that send useless traffic and actually hurt your channel.
Thursday Mar 13, 2025
Thursday Mar 13, 2025
Spotify’s latest Loud & Clear report boasts a record-breaking $10 billion in royalties paid out to artists in 2024. On the surface, this seems like a massive win for musicians.
Tuesday Mar 11, 2025
Tuesday Mar 11, 2025
Ever found yourself working late into the night, long after the world has gone quiet? Whether it’s music, writing, or an idea that won’t let you sleep, there’s something about the midnight hours that pulls us deeper into creativity.
Monday Mar 10, 2025
Monday Mar 10, 2025
Toronto's vibrant music landscape is abuzz with a dynamic mix of legendary acts, emerging talents, and groundbreaking events this March. Here's a curated look at the most compelling stories shaping the city's musical narrative.
Sunday Mar 09, 2025
Sunday Mar 09, 2025
As a new musician, understanding basic legal concepts can help you navigate the music industry with confidence. Here’s a breakdown of essential legal terms and concepts every musician should know.
Friday Mar 07, 2025
Friday Mar 07, 2025
It’s the end of the week, and whether you’ve been a creative powerhouse or stuck in a doom-scrolling spiral, today is about one thing: pushing further. This isn’t just about music, art, or career—it’s about the fire inside you that refuses to be quiet.
Tuesday Mar 04, 2025
Tuesday Mar 04, 2025
Hey everyone! In today’s update, I’m covering a lot—the OUTLINE LGBT Awards, my upcoming CBC French-language radio interview in Sudbury,
Tuesday Mar 04, 2025
Tuesday Mar 04, 2025
Musicians, wake up! You’ve been lied to. The algorithm isn’t your fan, and it definitely doesn’t care about “good” or “bad” music. What it does care about? Efficiency. Money. Data.
Sunday Mar 02, 2025
Sunday Mar 02, 2025
In the competitive world of music streaming, getting noticed can be a challenge, especially for new musicians. One way to stand out and gain traction on platforms like Spotify, Apple Music, and Boomplay is by leveraging backlinks and referral sources. These tools can significantly impact how the algorithms of streaming platforms perceive your music, which ultimately affects your visibility and stream counts.
Saturday Mar 01, 2025
Saturday Mar 01, 2025
In this episode, we delve into the significance of a professional online presence for musicians and how it serves as the foundation of a compelling music brand. We explore how platforms like Bandzoogle empower artists to create customized, mobile-responsive websites equipped with features such as direct music sales etc