Branding Advice for New Musicians from a Former Marketing Professional:
Dive into the world of music branding with Branding Beats, the ultimate podcast for emerging musicians looking to amplify their careers. Hosted by Alexander Paul Burton, a seasoned musician and former marketing professional with 12+ years of experience working for prestigious organizations like St. Mark’s Hospital Foundation and Afghanaid, this podcast merges the art of music with the science of branding.
Alexander brings his expertise in fundraising marketing, graphic design, press outreach, and event management to offer actionable tips and strategies for musicians to build their unique identity, grow their audience, and thrive in the competitive music industry. Whether you’re navigating social media, designing your first album cover, or curating your Spotify playlists, Branding Beats provides the tools you need to stand out.
Tune in for insider advice, inspiring interviews, and creative branding hacks that will help take your music career to the next level.
Episodes

Wednesday Jun 18, 2025
Fighting Online Hate and Supporting LGBTQIA+ Creators
Wednesday Jun 18, 2025
Wednesday Jun 18, 2025
Hello, and welcome. As many of you know, my work explores themes of belonging, creating, and the unique experience of growing up in rural spaces. There's immense joy in sharing these stories, in finding connection, and in seeing our narratives reflected in the world. But alongside that joy, there's an unfortunate reality that many LGBTQIA+ creators face: the insidious nature of online hate and targeting.

Monday May 26, 2025
Marketing For New Musicians: Stop Pissing Your Money Up the Wall
Monday May 26, 2025
Monday May 26, 2025

Saturday May 17, 2025
Marketing for New Musicians: Finding Your LGBT Audience: Niche Vs Mainstream
Saturday May 17, 2025
Saturday May 17, 2025
An LGBT Artist’s Guide to Navigating the Industry is the no-nonsense, slightly sarcastic, but thoroughly researched survival guide you need to turn your passion into a sustainable career.

Sunday Apr 20, 2025
Sunday Apr 20, 2025
🌱 Volunteering at Allen Gardens Food Bank in Toronto📚 Launching a new initiative to donate books to marginalized libraries🎵 Creating motivational content to uplift /LGBTQ+ musicians📘 Releasing Marketing for LGBT Musicians – now available on Amazon!

Saturday Apr 19, 2025
Saturday Apr 19, 2025
There’s a particular silence that settles over small towns—the kind that doesn’t just hush noise, but expression. If you’ve grown up in a place where conformity is prized over creativity, you know exactly what I mean. You learn to stay quiet. To blend in. To “be normal.”
But for many musicians and writers—like me—that silence becomes unbearable.

Sunday Mar 16, 2025
🎵 Music Promotion That ACTUALLY Works? My Honest Sprizzy Review! 🚀
Sunday Mar 16, 2025
Sunday Mar 16, 2025
If you’re a new musician struggling to get your music heard, you’ve probably come across countless music promotion platforms—many of which are scams that send useless traffic and actually hurt your channel.

Thursday Mar 13, 2025
Thursday Mar 13, 2025
Spotify’s latest Loud & Clear report boasts a record-breaking $10 billion in royalties paid out to artists in 2024. On the surface, this seems like a massive win for musicians.

Tuesday Mar 11, 2025
OUTLINE Episode 1 | Season 2: Burning the Midnight Oil
Tuesday Mar 11, 2025
Tuesday Mar 11, 2025
Ever found yourself working late into the night, long after the world has gone quiet? Whether it’s music, writing, or an idea that won’t let you sleep, there’s something about the midnight hours that pulls us deeper into creativity.

Monday Mar 10, 2025
Toronto's Music Scene in March 2025: A Fusion of Legacy and Innovation
Monday Mar 10, 2025
Monday Mar 10, 2025
Toronto's vibrant music landscape is abuzz with a dynamic mix of legendary acts, emerging talents, and groundbreaking events this March. Here's a curated look at the most compelling stories shaping the city's musical narrative.

Sunday Mar 09, 2025
Understanding Legal Concepts for Musicians: A Beginner’s Guide
Sunday Mar 09, 2025
Sunday Mar 09, 2025
As a new musician, understanding basic legal concepts can help you navigate the music industry with confidence. Here’s a breakdown of essential legal terms and concepts every musician should know.









