Branding Advice for New Musicians from a Former Marketing Professional:

How to Become More Prolific (Without Burning Out) - How to Create More, Share More, And Be More Authentic

Today’s episode is for the artists, musicians, and creative souls who feel stuck. Maybe you’ve been sitting on a half-finished EP, a folder of voice notes, or an idea for a single that never quite leaves your head.
 

Accusing Everyone Of AI Is Intellectually Devoid and Harmful: The Rise Of Online Hate, Fueled By False Claims and Ad Hominen Attacks

We should all be using AI to make society better. We should be using it, sparingly, to help us be better at what we do.
But we should not abandon reason for baseless, personal attacks.

How I Overcame Online Harassment as an LGBT Creator: A 3-Step Guide to Reclaiming Your Power

Today, I want to talk about a powerful tool in a new musician’s marketing arsenal: authenticity. When you’re just starting out, it can be tempting to project an image of perfection, to hide the struggle and only show the success. But in a world of polished content, vulnerability is what truly connects you to your audience.

Poor Kids Don’t Get Pianos: On Music, Class, and Gatekeeping

Let’s be honest: creativity doesn’t cost anything. It starts with a rhythm in your chest, a thought while walking, a lyric you whisper into your sleeve before you forget. It’s free. Natural. But in the music world, creativity alone is never enough. It’s not serious unless you paid for it.

For the Artists Who Are Always Misjudged & Feel The Need To Market Themselves 24/7

This is for the misjudged, the watched, the doubted.In a world obsessed with labels and suspicion, what happens when you’ve done it all—created, performed, built, endured—and it’s still not enough for them?

What I’ve Learned from Doing Livestreams as an Independent Musician

When I started livestreaming my neoclassical piano improvisations under The Hollow Vale, I was honestly shocked by how few people saw them. Sometimes I’d have zero impressions, or only a handful of views on a beautiful 18-minute piece. It felt like shouting into the void.

Baroque & Basslines: Using Soundfonts to Build Your Signature Sound

In this bite-sized episode, Alexander Paul Burton dives into the creative power of soundfonts for emerging musicians. From classical harpsichord suites to deep house remixes, here's how soundfonts can transform your workflow—without breaking the bank.

Standing Out as a Musician in Today’s Online Landscape – Lessons From Marketing

I am not a new musician, but I have been drawing on my background in marketing to rethink how I present my work. The online space is crowded and algorithms change constantly, so standing out requires more than talent. It requires strategy and authenticity in equal measure.

Tips for Pianists to Spark New Ideas & Increase Viewer/Fan Engagement

If you are looking for ways to generate fresh music, try approaching your instrument with a simple framework and an open mindset. You do not need a perfect studio or years of training to begin creating something personal.

False Reports Aren’t Harmless. They’re a Crime.

This is just a quiet reminder really. False reports are not anonymous forever. They leave a trail. And the law does eventually catch up with people who abuse it.
So if someone’s out there making up lies or mass reporting to cause trouble, they might want to consider who’s actually breaking the rules.