Branding Advice for New Musicians from a Former Marketing Professional:
Dive into the world of music branding with Branding Beats, the ultimate podcast for emerging musicians looking to amplify their careers. Hosted by Alexander Paul Burton, a seasoned musician and former marketing professional with 12+ years of experience working for prestigious organizations like St. Mark’s Hospital Foundation and Afghanaid, this podcast merges the art of music with the science of branding. Alexander brings his expertise in fundraising marketing, graphic design, press outreach, and event management to offer actionable tips and strategies for musicians to build their unique identity, grow their audience, and thrive in the competitive music industry. Whether you’re navigating social media, designing your first album cover, or curating your Spotify playlists, Branding Beats provides the tools you need to stand out. Tune in for insider advice, inspiring interviews, and creative branding hacks that will help take your music career to the next level.
Episodes

Friday Aug 08, 2025
Friday Aug 08, 2025
In this bite-sized episode, Alexander Paul Burton dives into the creative power of soundfonts for emerging musicians. From classical harpsichord suites to deep house remixes, here's how soundfonts can transform your workflow—without breaking the bank.

Friday Jul 25, 2025
Friday Jul 25, 2025
I am not a new musician, but I have been drawing on my background in marketing to rethink how I present my work. The online space is crowded and algorithms change constantly, so standing out requires more than talent. It requires strategy and authenticity in equal measure.

Friday Jul 25, 2025
Friday Jul 25, 2025
If you are looking for ways to generate fresh music, try approaching your instrument with a simple framework and an open mindset. You do not need a perfect studio or years of training to begin creating something personal.

Monday Jul 14, 2025
Monday Jul 14, 2025
This is just a quiet reminder really. False reports are not anonymous forever. They leave a trail. And the law does eventually catch up with people who abuse it.
So if someone’s out there making up lies or mass reporting to cause trouble, they might want to consider who’s actually breaking the rules.

Wednesday Jun 18, 2025
Wednesday Jun 18, 2025
Hello, and welcome. As many of you know, my work explores themes of belonging, creating, and the unique experience of growing up in rural spaces. There's immense joy in sharing these stories, in finding connection, and in seeing our narratives reflected in the world. But alongside that joy, there's an unfortunate reality that many LGBTQIA+ creators face: the insidious nature of online hate and targeting.

Monday May 26, 2025

Saturday May 17, 2025
Saturday May 17, 2025
An LGBT Artist’s Guide to Navigating the Industry is the no-nonsense, slightly sarcastic, but thoroughly researched survival guide you need to turn your passion into a sustainable career.

Sunday Apr 20, 2025
Sunday Apr 20, 2025
🌱 Volunteering at Allen Gardens Food Bank in Toronto📚 Launching a new initiative to donate books to marginalized libraries🎵 Creating motivational content to uplift /LGBTQ+ musicians📘 Releasing Marketing for LGBT Musicians – now available on Amazon!

Saturday Apr 19, 2025
Saturday Apr 19, 2025
There’s a particular silence that settles over small towns—the kind that doesn’t just hush noise, but expression. If you’ve grown up in a place where conformity is prized over creativity, you know exactly what I mean. You learn to stay quiet. To blend in. To “be normal.”
But for many musicians and writers—like me—that silence becomes unbearable.

Friday Apr 11, 2025
Friday Apr 11, 2025
This is the raw, unfiltered story of how I went from creative triumph to heartbreak overnight. How I found the strength to report my cousin to the police for online harassment. And how I chose to walk away from toxic family ties to protect my peace and keep writing.