Branding Advice for New Musicians from a Former Marketing Professional:

How Trolls Accidentally Boost Your Music Career (and Why You Should Thank Them)

This episode explains how online hate can actually help new musicians grow. Algorithms don’t understand emotion; they only track data such as clicks, comments, shares, and watch time. When trolls attack your music, they still create engagement. That activity can make platforms test and promote your content to more people.
Trolls often share links to mock you, which increases visibility. Their comments, arguments, and repeat views add momentum. If your real fans also join the conversation, the engagement loop looks like healthy growth to the algorithm.
The smart move is to stay calm and confident. A light response like “Thanks for the engagement” removes their power and shows your fans that you are in control. Trolls want a reaction; refusing to give them one while acknowledging the algorithmic benefit frustrates them and strengthens your image.
In the long run, real supporters and consistent quality still matter most. Troll activity only gives a short burst of attention, but that spark can help new listeners discover your music. Hate creates visibility; silence creates obscurity.

Turning Obsession and Envy into Fuel for Greatness

Welcome back to Marketing for New Musicians. Today, we are going to discuss a challenging but important topic: dealing with people who obsess over your work, criticize you relentlessly, or even try to undermine your presence online. Whether it’s social media attacks, harsh reviews, or constant comparison, many musicians encounter this in their creative journey. The key is learning how to transform these negative experiences into motivation and growth.

Real Talk: Online Hate Will Land You In Jail

I record everything and report everything. Your online hate will land you in Jail if you continue. A gentle reminder to get your coffee somewhere else. 

SPOTIFY'S AI CRACKDOWN: Why Your Authenticity is Now Your Best Marketing Tool

Welcome back to Marketing For New Musicians. Today, we're dissecting a huge piece of industry news that fundamentally changes how you should be thinking about content creation. We’re talking about Spotify’s new AI protections.

When Your Gifts Are Turned Against You — Rising Above the Noise

In a world where creativity meets constant scrutiny, even the most well-intentioned artists and musicians can find their work misinterpreted or maligned. In this episode, Alexander Paul Burton explores the challenges of sharing your art in the face of online hate, offline bias, and false narratives.

Time Management for Musicians 🚀 | Stay Organized & Market Your Music Like 3i/ATLAS

Your music career is a space mission. 🚀 In Episode 1 of the Seasonality series on Marketing for New Musicians, I share how I use time management, rest, and data-driven marketing to stay organized and adaptable—just like 3i/ATLAS navigating the unknown

Experiment Loudly - Authenticity as Your Superpower

Authenticity isn’t just about “being yourself” in a vague sense. It’s about showing your creative process, your experiments, your successes—and yes, even your failures. Fans these days crave transparency. They want to see behind the scenes—whether that’s messy practice sessions, writing demos that don’t quite work, or exploring completely new art forms alongside your music.

The Tipping Point – A Quantum Choice

We are at the edge of something extraordinary. Every choice, every word, every act of creation ripples across the universe. In this slow, meditative talk set to cosmic piano, we explore the power of choosing beauty over hatred, love over indifference, and creation over destruction.

The Chilling Effect: Dealing With Online Harassment and Working With The Police and Representatives To Fight It

The chilling effect is a legal and psychological term, but in the context of being a creator, it’s that feeling of holding back. It’s when you have a great idea for a social media post, a new song, or a bold lyric, but you stop yourself because you’re worried about the backlash. It’s the fear of trolls, malicious reporting, or false accusations that makes you self-censor.

Stop Setting Fire to Your Ad Budget

In this two-minute crash course, Alexander cuts through the noise and tells new musicians why throwing money at ads, playlists, and shady promoters won’t grow a career.