Branding Advice for New Musicians from a Former Marketing Professional:

Experiment Loudly - Authenticity as Your Superpower

Authenticity isn’t just about “being yourself” in a vague sense. It’s about showing your creative process, your experiments, your successes—and yes, even your failures. Fans these days crave transparency. They want to see behind the scenes—whether that’s messy practice sessions, writing demos that don’t quite work, or exploring completely new art forms alongside your music.

The Tipping Point – A Quantum Choice

We are at the edge of something extraordinary. Every choice, every word, every act of creation ripples across the universe. In this slow, meditative talk set to cosmic piano, we explore the power of choosing beauty over hatred, love over indifference, and creation over destruction.

The Chilling Effect: Dealing With Online Harassment and Working With The Police and Representatives To Fight It

The chilling effect is a legal and psychological term, but in the context of being a creator, it’s that feeling of holding back. It’s when you have a great idea for a social media post, a new song, or a bold lyric, but you stop yourself because you’re worried about the backlash. It’s the fear of trolls, malicious reporting, or false accusations that makes you self-censor.

Stop Setting Fire to Your Ad Budget

In this two-minute crash course, Alexander cuts through the noise and tells new musicians why throwing money at ads, playlists, and shady promoters won’t grow a career.

How to Become More Prolific (Without Burning Out) - How to Create More, Share More, And Be More Authentic

Today’s episode is for the artists, musicians, and creative souls who feel stuck. Maybe you’ve been sitting on a half-finished EP, a folder of voice notes, or an idea for a single that never quite leaves your head.
 

Accusing Everyone Of AI Is Intellectually Devoid and Harmful: The Rise Of Online Hate, Fueled By False Claims and Ad Hominen Attacks

We should all be using AI to make society better. We should be using it, sparingly, to help us be better at what we do.
But we should not abandon reason for baseless, personal attacks.

How I Overcame Online Harassment as an LGBT Creator: A 3-Step Guide to Reclaiming Your Power

Today, I want to talk about a powerful tool in a new musician’s marketing arsenal: authenticity. When you’re just starting out, it can be tempting to project an image of perfection, to hide the struggle and only show the success. But in a world of polished content, vulnerability is what truly connects you to your audience.

Poor Kids Don’t Get Pianos: On Music, Class, and Gatekeeping

Let’s be honest: creativity doesn’t cost anything. It starts with a rhythm in your chest, a thought while walking, a lyric you whisper into your sleeve before you forget. It’s free. Natural. But in the music world, creativity alone is never enough. It’s not serious unless you paid for it.

For the Artists Who Are Always Misjudged & Feel The Need To Market Themselves 24/7

This is for the misjudged, the watched, the doubted.In a world obsessed with labels and suspicion, what happens when you’ve done it all—created, performed, built, endured—and it’s still not enough for them?

What I’ve Learned from Doing Livestreams as an Independent Musician

When I started livestreaming my neoclassical piano improvisations under The Hollow Vale, I was honestly shocked by how few people saw them. Sometimes I’d have zero impressions, or only a handful of views on a beautiful 18-minute piece. It felt like shouting into the void.